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商品編號： 9-693-050 出版日期： 1992/10/08 作者姓名： Loveman, Gary W.;Anthony, Robert T. 商品類別： Service management 商品規格： 14p 再版日期： 1996/12/04 地域： England 產業： Apparel;Home furnishings 個案年度： 1992 - 1992
商品敘述：
In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.
涵蓋領域：
International business;Distribution;Partnerships;Service management;Customer service;Retail
相關資料：
Case Teaching Note, (5-693-083), 16p, by Gary W. Loveman, Robert T. Anthony;Spreadsheet Supplement, (XLS293), 0p, by Gary W. Loveman, Robert T. Anthony
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